Katia Pedrioli
Product designer
Katia Pedrioli
Product designer
Designing digital experiences & branding stories
Drop me a follow
Drop me a follow
Lugano / Zürich
Lugano / Zürich
Selected work
[2022 -2025]
SWISSLACHS
E-Commerce redesign
SWISSLACHS
E-Commerce redesign
SWISSLACHS
E-Commerce redesign
Katia Pedrioli
Product designer
Katia Pedrioli
Product designer
Katia Pedrioli
Product designer
I use a multidisciplinary approach to merge creativity and problem-solving, delivering joyful, user-focused digital experiences
I use a multidisciplinary approach to merge creativity and problem-solving, delivering joyful, user-focused digital experiences
Previously worked for a Marketing Agency
Based in Lugano
My Story
Storytelling and empathy
Fashion photography taught me how to connect with people, translate emotions into visuals, and pay attention to the small details that create powerful, authentic composition.
These skills now influence the way I approach design and user experience, always with a focus on aesthetics, storytelling, and human connection.
Storytelling and empathy
Fashion photography taught me how to connect with people, translate emotions into visuals, and pay attention to the small details that create powerful, authentic composition.
These skills now influence the way I approach design and user experience, always with a focus on aesthetics, storytelling, and human connection.
Storytelling and empathy
Fashion photography taught me how to connect with people, translate emotions into visuals, and pay attention to the small details that create powerful, authentic composition.
These skills now influence the way I approach design and user experience, always with a focus on aesthetics, storytelling, and human connection.
Design thinking
Later, I studied architecture , where I discovered how to shape spaces and think systematically about form, function, and flow. I then went to England for an internship, which gave me practical experience in adapting my ideas to different cultural and professional environments.
This stage gave me a strong foundation in design thinking, sharpening my problem-solving skills and ability to balance creativity with structure across different contexts and cultures.
Design thinking
Later, I studied architecture , where I discovered how to shape spaces and think systematically about form, function, and flow. I then went to England for an internship, which gave me practical experience in adapting my ideas to different cultural and professional environments.
This stage gave me a strong foundation in design thinking, sharpening my problem-solving skills and ability to balance creativity with structure across different contexts and cultures.
Design thinking
Later, I studied architecture , where I discovered how to shape spaces and think systematically about form, function, and flow. I then went to England for an internship, which gave me practical experience in adapting my ideas to different cultural and professional environments.
This stage gave me a strong foundation in design thinking, sharpening my problem-solving skills and ability to balance creativity with structure across different contexts and cultures.
Design strategy
I continued my design journey at SUPSI in visual communication and worked for a marketing agency in Lugano, collaborating in interdisciplinary teams on end-to-end projects for small and medium companies that blend strategy, creativity, and technology. I craft UX/UI that is both functional and visually engaging while staying true to brand identity.
This combination of skills enables me to deliver integrated, strategic experiences.
Design strategy
I continued my design journey at SUPSI in visual communication and worked for a marketing agency in Lugano, collaborating in interdisciplinary teams on end-to-end projects for small and medium companies that blend strategy, creativity, and technology. I craft UX/UI that is both functional and visually engaging while staying true to brand identity.
This combination of skills enables me to deliver integrated, strategic experiences.
Design strategy
I continued my design journey at SUPSI in visual communication and worked for a marketing agency in Lugano, collaborating in interdisciplinary teams on end-to-end projects for small and medium companies that blend strategy, creativity, and technology. I craft UX/UI that is both functional and visually engaging while staying true to brand identity.
This combination of skills enables me to deliver integrated, strategic experiences.
New challenges
Curious about the impact of emerging technologies on people and design, I like to explore how AR, the metaverse, and AI shape new forms of interaction. Today my focus is on learning how AI can enhance the workflow and evolving into a full-time UX/UI designer. I believe I can integrate all my skills to improve digital experiences making them intuitive, joyful, simple, and human.
New challenges
Curious about the impact of emerging technologies on people and design, I like to explore how AR, the metaverse, and AI shape new forms of interaction. Today my focus is on learning how AI can enhance the workflow and evolving into a full-time UX/UI designer. I believe I can integrate all my skills to improve digital experiences making them intuitive, joyful, simple, and human.
New challenges
Curious about the impact of emerging technologies on people and design, I like to explore how AR, the metaverse, and AI shape new forms of interaction. Today my focus is on learning how AI can enhance the workflow and evolving into a full-time UX/UI designer. I believe I can integrate all my skills to improve digital experiences making them intuitive, joyful, simple, and human.
Recent experience
2025
Art Director
Marketing agency
I was responsible for developing and managing brand guidelines, defining UX/UI solutions for websites and digital products, translating strategy into concrete visual concepts, coordinating creative projects, mentoring junior designers, and presenting innovative proposals to clients.
2024 - 2025
Product designer and Content Creator
Marketing agency
I was responsible for designing UX/UI for digital interfaces, managing branding projects, creating graphic and visual content, handling direct client interactions, collaborating across teams to ensure visual consistency, and producing photographic and video content.
2022 -2023
Product designer and Content Creator
Freelancer ( Lugano / Zurich )
I was responsible for creating content, developing digital and print projects, and designing UX/UI for digital interfaces.
2019
Interior design intern
Architecture studio ( Exeter, UK )
Providing support in project development.
2025
Art Director
Marketing agency
I was responsible for developing and managing brand guidelines, defining UX/UI solutions for websites and digital products, translating strategy into concrete visual concepts, coordinating creative projects, mentoring junior designers, and presenting innovative proposals to clients.
2024 - 2025
Product designer and Content Creator
Marketing agency
I was responsible for designing UX/UI for digital interfaces, managing branding projects, creating graphic and visual content, handling direct client interactions, collaborating across teams to ensure visual consistency, and producing photographic and video content.
2022 -2023
Product designer and Content Creator
Freelancer ( Lugano / Zurich )
I was responsible for creating content, developing digital and print projects, and designing UX/UI for digital interfaces.
2019
Interior design intern
Architecture studio ( Exeter, UK )
Providing support in project development.
2025
Art Director
Marketing agency
I was responsible for developing and managing brand guidelines, defining UX/UI solutions for websites and digital products, translating strategy into concrete visual concepts, coordinating creative projects, mentoring junior designers, and presenting innovative proposals to clients.
2024 - 2025
Product designer and Content Creator
Marketing agency
I was responsible for designing UX/UI for digital interfaces, managing branding projects, creating graphic and visual content, handling direct client interactions, collaborating across teams to ensure visual consistency, and producing photographic and video content.
2022 -2023
Product designer and Content Creator
Freelancer ( Lugano / Zurich )
I was responsible for creating content, developing digital and print projects, and designing UX/UI for digital interfaces.
2019
Interior design intern
Architecture studio ( Exeter, UK )
Providing support in project development.
Recent articles
I write about the future of design with AI and the life of a product designer.